At Magma Mobile, we also see mobile applications as new sources of revenues. Today, our ambition is to help e-commerce sites obtain high conversion rates in their applications. As far as Media partners are concerned, we strive on helping them monetize their applications through text or display advertizing.

As you can see in the screenshot displayed on the right side, we can integrate ad networks such as Google AdSense. We can also work closely with internal or external ad agencies in transforming web advertisers into mobile advertisers.

A recent study we have conducted on our applications has shown strong Mobile CPM making mobile applications a sustainable revenue source. With Google AdSense for mobile applications, CPC levels are comparable to the web as it draws on the Google AdWords platform. The targeting has also been improved offering now a CTR level as good and sometimes higher than the CTR level experienced on a website.