Development

Magma Mobile wishes to help its clients reach all its targeted users on all the relevant mobile platforms.

Our engineers have developed an expertise in the respective programming languages:

• Java for applications running on Google Android and RIM Blackberry
• Objectif-C pour les applications Apple iPhone
• .Net pour Windows Mobile

Marketing

Today, there are over 100,000 applications in the various Android markets. We therefore feel it is very important to help our clients with :

• Public Relationship with Mobile related websites
• Reaching out to mobile operators to include applications directly in the phone
• Advanced Search Engine Marketing
  

In July 2009, Magma Mobile has also developed Androlib to help Android developers and users discover the various applications which had been developed for the Android Market.

With over 10 million monthly page views, Androlib has become one of the most predominant mobile marketing platforms for mobile manufacturers, operators and developers.

Monetization

At Magma Mobile, we also see mobile applications as new sources of revenues. Today, our ambition is to help e-commerce sites obtain high conversion rates in their applications. As far as Media partners are concerned, we strive on helping them monetize their applications through text or display advertizing.

As you can see in the screenshot displayed on the right side, we can integrate ad networks such as Google AdSense. We can also work closely with internal or external ad agencies in transforming web advertisers into mobile advertisers.

A recent study we have conducted on our applications has shown strong Mobile CPM making mobile applications a sustainable revenue source. With Google AdSense for mobile applications, CPC levels are comparable to the web as it draws on the Google AdWords platform. The targeting has also been improved offering now a CTR level as good and sometimes higher than the CTR level experienced on a website.

Analytics

Magma Mobile integrates Google Analytics in the applications the company develops as we feel it is important to track the:

• Application usage growth
• Number of pages / visit and time spent in the application
• Bounce rate evolution over time
• Screen resolution user patterns

The statistics we gather help us get direct feedback on potential issues but also anticipate any future developements we might want to work on in the future. As shown above, we keep an eye on the Android Screen resolution growth as we want to make sure all our developements fit on each Android device.